If you frequently visit blogs and news sites, you must have encountered notifications in the browser, even without noticing it. We’re not talking about annoying pop-up windows on the whole screen, but about the small, delicate Push notifications that your browser sends you. In this window it will be written that such and such a site wants to send you notifications and asks your permission.
So, this marketing tool is still quite new, but Push-notices are rapidly gaining popularity.
In this post we will discuss in detail what Push-notifications are in the browser, how they work and how to configure them for your WordPress site using PushCrew as an example. We will also review several other WordPress plugins for sending Push notifications.
What is Push Notification?
If you have a smartphone, you should be familiar with the concept of push notifications. These are small notifications about any activity of your installed applications. For example, if you use Facebook, you will receive a Push notification when someone left a comment under your photo, and so on.
But here’s what you might not know:
You can also receive similar Push notifications in web browsers (Google Chrome, Mozilla Firefox). It looks something like this:
But your browser will not send you Push notifications until you give your consent. Every time the site wants to send notifications, you will see such a window with the request for permission:
The most difficult task here is to make sure that people click Allow instead of Block …
Advantages of Push Notifications
Push notifications help convey information from your site to a visitor, even if it is now on another site. A person can open a browser and watch the weather, but he will immediately receive a notification of a new material on your site (if he previously agreed to this).
It looks like something on an email-list. So what’s the difference then? If you believe the research PushCrew then the clickthrough rate (CTR) for push notifications reaches 15-25%. If this is at least half true, then Push-notifications completely bypass traditional email-mailings with a large margin.
Of course, you can not believe it, but what prevents you from trying to use this tool in parallel with the mailing and check yourself?
Here are a few typical examples where you can use Push notifications for the WordPress site:
- to notify visitors when new material came out
- send out discounts and promotions if you sell something
- promote new releases, products and services
Just remember – if you send out too many push notifications, chances are that the user will be annoyed and block your site.
How to configure push notifications for WordPress using PushCrew
As the popularity of Push notifications has grown, so has the number of services that offer this functionality. Today we will consider one of these services – PushCrew .
PushCrew is able to send Push notifications for Chrome, Firefox and Android devices. Service is free if you do not have more than 500 subscribers. Otherwise, you will need to buy a paid fare.
Step 1. Register an account with PushCrew
First of all you need an account on the PushCrew service. As we said, it’s free (up to 500 subscribers).
Step 2. Configure the Push Notification Request Window
It’s very convenient that PushCrew allows you to configure the request window for Push notifications. This is a small window where the user is asked to enable or block Push notifications.
Once you create an account in PushCrew, you can upload your logo and change the standard text and color in the notification notification window:
Do not forget to click Save when you configure this window and change the text to your own.
Step 3. Add PushCrew to your WordPress site
PushCrew has its own separate plugin for WordPress which simplifies the integration of the service.
After installing and activating the plug-in, go to the Settings → PushCrew menu and enter your Account ID:
View your Account ID in the account settings on the PushCrew website:
Now click Save Changes. That’s all there is to it!
Now when visiting your site visitors will see a request to enable Push notifications:
Step 4. Sending Push Notifications
As soon as you start collecting your first subscribers, you will be able to send Push notifications to them.
To create and send Push notifications, you will need to log in to your PushCrew admin area (not WordPress!). Click on the button Send Push Notification :
You can create and customize notifications using a user-friendly interface. You can also enable a preview for different browsers to understand how the notification will look.
If you decide to upgrade to a paid fare, you will be able to split your subscribers into groups and enable the sending of schedule notifications for different groups. Unfortunately, there is no such option in the free version.
That’s it, you just set up Push notifications for your WordPress site!
Other WordPress plugins for Push Notifications
As we mentioned at the very beginning, PushCrew is just one of many options. Now let’s take a quick walk through the other plugins for WordPress.
PushAssist is a service similar to PushCrew. You will also need to first create an account on their site and then install the WordPress plugin for integration.
Here are some differences from PushCrew:
- Safari support in addition to Chrome and Firefox
- free fare – up to 3000 subscribers
- division of the audience of subscribers in the free tariff
PushAssist looks like a more profitable solution, but for some reason the majority prefers PushCrew.
OneSignal – an excellent free version with a separate plugin for WordPress.
You can set up schedule notifications, perform A / B split tests and split the audience into groups.
3. Push Notifications for WordPress
Push Notifications for WordPress is a premium plug-in from Delite Studio.
We included it in this list, because it has one feature. It does not use third-party services to send push notifications, but uses its full solution.
Another convenience – everything is configured and executed through the WordPress admin area. You just buy the plugin and continue to work with it without leaving WordPress. This distinguishes it from PushAssist and PushCrew. However, the cost of 99 euros can scare away.
But there is a light version of Push Notifications for WordPress (Lite) with a limit of 1000 notifications for each post or update of your site.
We did not just highlight PushCrew at the very beginning. This is the optimal solution, in our opinion, which is used by a lot of people.
If you have a small blog and you do not count on more than 500 subscribers, we recommend you try PushCrew. But that does not mean that OneSignal or PushAssist are bad tools.
Whatever it was, Push Notifications is a new marketing tool that is just gaining momentum. Look at him. But remember – too frequent notifications can scare off your visitors. So use Push-notification wisely.