Seial Entrepreneur

What Metrics to Track using Facebook Insights?


If you could use the full power of your Facebook page, offering the best content to subscribers, would not you do it?

This is the goal of Facebook Insights, a tool that allows all users who have subscribers to track all statistics on the page.

Below we will tell you which 8 metrics need to be tracked with this tool, if you want the subscribers not to leave you at the speed of light.


To access the tool menu, click on “Statistics” at the top of the Facebook profile. Or you can go to this link. Immediately after logging in, you will see the overall statistics for the page.

If you need more detailed data for each metric, you can find them by opening the menu on the right.


Likes «likes»

This metric needs to be analyzed in any case. It shows how things are with your strategy.

This section displays all the likes for the selected period. With the help of filters you can find out how your subscribers behave, for example, during New Year’s actions. You can also find out where the marks “I like” come from – pages, ads, publications, mobile devices, etc.

By default, the likes of the last 28 days are shown, however this period can be changed if desired.



Coverage is the users who saw your publication. Also this concept includes the “I like” marks for each publication and their derivatives (reactions), comments and number of rassharivany.

This section contains information about how many users have hidden your publication, marked it as spam or as liked / disliked.

Coverage can be organic (this means that users have seen the publication on your page in the news section) or paid (users saw ads with the publication).



Here you can find out how many users have entered each section of your page, and also to track the number of users who came to the page from other sites. Knowing this, you can adjust the strategy according to the situation.


Action on the page

This metric can be crucial to you, because thanks to it you can get specific data about the behavior of users. For example, data on clicks, a CTA-button, etc.

With this information, you will know which campaigns are causing the most violent reaction of the audience.



This metric shows which of your publications worked best and on what days and hours your subscribers were online.

Also you can in detail be able to study your publications for a certain period of time, average coverage and involvement. You can also add up to five pages of competitors here to track their actions and to find out which aspects of your strategy require improvement (or, on the contrary, far ahead of the rivals).



If you also publish a video (if not, start faster, seriously), then in this section you will find detailed statistics on the videos and links that you share.

You will be able to view video for at least three seconds, 30-second views (if the duration of the video is less than 30 seconds, this will take into account the videos viewed by people at 97 percent), as well as on popular videos (viewed as Minimum 3 seconds).



You can not improve your strategy if you do not know your audience. And to know it, you need to go to this section. Here all the data on sex, age, location and language are collected.

Here you can find data on users who were shown your publication in the last 28 days. This information can be used as you like – for example, compare with the percentage of your subscribers.


In the future, you should periodically check these metrics and export statistics, storing data about everything that happens on your page.

We often use Facebook Insights to prepare project reports. Statistics show the dynamics of changes in the community by various parameters: from the growth of subscribers to the number of targeted actions on the page, for example, pressing the “contact” button.

Working with Facebook Insights, we tend to pay attention to:

  • subscriber growth;
  • the ratio of paid and free coverage;
  • the number of users involved;
  • the number of targeted actions on the page;
  • statistics of video recordings, messages, feedback indicators;
  • the parameters of publications.

The last section, by the way, pleases with a scrupulous approach to business. It shows not only all the reactions that the post received, but also the number of clicks on the link, if it was in the post, or simply the number of clicks on the publication to see the post in more detail.

Initially, unlike VKontakte, the root post on Facebook displays only the reactions that users left on the page itself, and do not take into account the likes of other users’ reposts. But in Facebook Insights you can see how many reactions he has collected, taking into account those that users put to repost.

The “Involved users” section is useful to see, for example, before choosing the demographic settings of advertising. No need to guess, from 18 or from 21 your potential fans, everything is already counted and displayed in a pretty infographic.

The important thing is that in the interface you will not be able to get data for a period that began earlier than a month ago. But the information can be exported to Excel.

Instead of confinement

To get the maximum from the strategy in Facebook, you need to know the goal to which you are going. Therefore, always refer to statistics to know whether you are on the right track or not.

Remember: the more you know about Facebook Insights, the better you know how your page works.

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