Brands will be able to broadcast advertising before the start of the stream in the service Periscope.
The display of ads will allow companies and publishers to better monetize their content. In addition, this is another way to promote.
The advertisement in Periscope will be short videos that are shown to viewers before the broadcasts. Advertising will be shown both in real time and in saved videos.
Now only individual Amplify members can post advertising in Periscope, but in the coming months access to the functional will receive a greater number of customers of the service.