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The selection of keywords for contextual advertising is the most important and crucial stage. The quality of the compiled semantic core will depend on the result of advertising. Will customers come to you, will they order a product or service? Here you have to hit the point. In competitive subjects, even with high quality of advertising settings, the cost of keywords is quite high. And you do not want to spend money on the wind.

Let’s take a look at the key points for compiling a list of keywords for advertising in AdWords.

I already wrote about ways of collecting semantics here. In fact, the tools are the same. With free services we use: Yandex Wordstat, AdWords keyword planner. From the programs suitable: Slovoeveb and Kay Collector.

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