Seial Entrepreneur

SEO: First quickly, then Right


Optimization by all rules can take several months or even years. Therefore, it is so important to be able to optimize websites in a hurry. This will bring results already at the very beginning of the project, while you are up to your task with the throat, the author believes Stoney DeGaiter. Manager of the agency’s search promotion i-Media Elena Godulyanova translated and adapted his article for SEOnews.

Do not let the best become the enemy of the good. First, do a quick SEO and only then do optimization by all rules.

The best is the enemy of the good.

Folk wisdom

Perhaps it’s just about SEO.

I am a perfectionist and tend to concentrate on details. Therefore, I often pay attention to small things to the detriment of the project as a whole.

I’m not saying that you do not need to strive for excellence. But sometimes it’s better to do something in a hurry, and improve later. Almost all software developers have adopted this model. We create, test, run, correct errors, improve.

And you know what? A similar model can also be used in Internet marketing. It is called “collect fruits from the lower branches.” (19459003) )

It is a question of the fact that it is easiest to tear off the fruits that hang low from the tree, because almost no effort is required to do this.

Briefly, here’s what you need to do: find mistakes that can be corrected as quickly as possible, and / or the most promising growth points – and first deal with them. All that takes time or does not give an instant effect, postpone for later. But not forever, but only until the moment you get the first results.

Fast SEO


In SEO there are many things that can be done relatively quickly. Each particular site will have its own list, but usually I start with the following items.

Selection of semantics

“Wait! “You will say,” Semantics do not get picked up quickly! “I’ll sigh, I’ll come closer and say:” Maybe quickly, if you do not try to do everything at once. ” (Excuse me, a novice novelist says in me, he has already written 40,000 words!)

The point is that this process must be divided into several stages. Too many keywords fit your site. If you try to unearth everything at once, then, most likely, will be buried under their rubble.

Start with the main topics and phrases. Choose unique queries on which people are looking for your goods or services, and discard all refinements.

Good examples: winter trousers, winter jackets, mittens, snowmobiles, etc.

Bad examples: ski jacket with fur hood, parka jacket red, long waterproof jacket, etc.

Do not think, these keywords are quite relevant. It’s just better to pick them later, not now. Now you do not need to complicate anything. It is necessary to find unique phrases that will help to build navigation on the site.


The next step is to collect the main key phrases and find out which of them deserve a place in the main menu. You should have a list of unique phrases, each of which deserves your own landing page. And now it’s time to develop these pages!

Take as an example a clothing store. The standard categories in it can be trousers tops and dresses . But with the selection of semantics it can be found out that users are looking for clothes also for the seasons. For example, ask such requests as summer clothes winter clothes and evening dresses . Or it may appear that they like to choose from the goods of their favorite brand, the more many online stores offer such an opportunity.

You can find unique search queries that have exactly the same meaning. Do not create separate landing pages for them. Determine which of the most frequent queries, and develop pages for them. The rest of the queries can be saved to be used in future posts in the corporate blog.

If you pay close attention to navigation from the very beginning, you can put on the site a whole set of landing pages optimized for users’ requests.


Most of the problems relating to the architecture of the site can not be solved quickly. But some can.

You need to run the tools for analyzing the site, highlight those tasks that you can perform quickly, and postpone everything else for later. Almost always you can quickly fix broken links, and some other errors too. Each site is different. One and the same problem is easily solved on one resource and with difficulty – on the other.

The best way to divide tasks into quick and time-consuming tasks is to compile a common list of problems and set a priority for each. The priority level is determined by how much elimination of the error will help to ensure the results of the promotion. Send a list to your programmer and suggest starting with high-priority items that do not require a lot of time. Then go on to tasks with a medium-level priority. Then repeat the whole process.

This approach will provide you with quick results and will not get bogged down in large-scale improvements, absorbing much more resources.

Tags title

No matter how many pages on your site, ten or one hundred, setting up title tags in all sections will be an excellent support for further more thorough optimization. These tags not only can increase your position in the issuance, but also can increase the clickability. After all, the page title is the first thing that users see in the search results.

There are two ways to optimize title tags. One is to individually configure each tag. The other is to create a rule for their dynamic substitution. Most sites that promote services are suitable for manual setting, while online stores can use the rules.

In both cases, the goal is one. It is necessary to write for each page a unique and compelling title that will help improve its position in the search results and will prompt the user to go to the site.

Meta tags description

Meta tags description are prescribed using the same methods as used for title tags. By themselves, description tags do not help improve positions in the issuance. However, they can have a significant effect on clickability, since the content of this tag is usually displayed in the snippet.

If I had to choose between improving my position and increasing clickability, I would choose clickability!

Header Tags

The main task of the header, especially located at the top of the page, is to let the user know which page he went to. The top header should show whether it got there or not. If the page does not answer the user’s question, there’s no point in keeping it.

However, this is not the only task of the header tag. No less important is the other: to involve the reader in interaction with the content. The header should make the user read the text on the page.

Well, really, this is the basics of marketing. Do not make headlines “seoshnymi.” Create headlines that are worth reading. Headings that will cause the user to linger and not lose interest in the site.

Correct SEO


Once you’ve solved all the fastest SEO tasks, you can move on to a more thorough and painstaking optimization. What will be the process, depends only on you, but there are many tools that will help in this matter.

Do not worry if you made some mistakes during the “fast” part. Right now you can fix them. But, most likely, any actions will have only a minor effect. Everything that you will do in the future will simply be an addition to the work already done.

Optimization by all rules can take several days, months or even years. Therefore, it is so important to be able to optimize websites in a hurry. This approach allows you to get results at the very beginning of the project while you are busy with current, time-consuming tasks.

Do not let the best become the enemy of the good. First, do a quick SEO and only then do optimization by all rules.

Elena Godulyanova, Manager, Search Engine Promotion, i-Media

Not everyone understands that SEO is not Setting that you can instantly “turn on” or “turn off” (“You turned off SEO for me!” Is the real phrase I heard from one of the clients).

SEO is a long and planned process, and the task of the first month is technical improvements and site customization. Do not rush to implement a long-term strategy! You will have plenty of time for this. The first step is to eliminate all technical errors. After all, the search engine is a robot, although with the rudiments of artificial intelligence. When ranking, it first of all evaluates the correctness of site settings, and only then its content and use for visitors.

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