Despite the numerous new trends and changes, the basis for website promotion is text. But for high page rankings, the text should be correctly optimized. This is much talked about, but site owners often step on the same rake.
A few years ago everything was simple: write a unique text, insert key questions into it with a bundle – and you are provided with a TOP. Now everything is different. Updates of search algorithms motivate optimizers to pay much more attention to the content and usefulness of content. In this article, let’s talk about the six most common mistakes, which, according to the experience of the team of the SeoPult advertising system, should be avoided when optimizing the text content.
1. Non-unique texts
Unfortunately, you can still experience the feeling of deja vu by reading sites of similar themes: the same text is either copied or subjected to superficial rewriting. In fact, this kind of rewrite does not create additional value for the user, so search engines can find the text non-unique.
The very same feeling when you encounter a substandard replica of the original
The surest way to create quality content is to write a unique text on your own plan with the help of an expert. An exception may be technical information (for example, product characteristics).
You can check the uniqueness of the text with the help of a number of services: text.ru, etxt.ru, content-watch.ru, etc.
2. High density of keywords
Recently, Yandex introduced a new algorithm called Baden-Baden. It is designed to strengthen the fight against over-optimized texts, which, due to the abundance of key phrases, make no sense to users.
Due to the high density of key phrases it is impossible to discern the essence
One master key (HF or MF) and 2-3 additional (LF) are enough for one page. In addition, use synonyms to dilute the occurrence of a phrase.
3. Direct entry of keys
This approach worked when the competition for TOP in all subjects was relatively low. Then the search engines output the results of queries on the exact semantic relevance. Today, everything is different: the ranking factors are much larger, and the exact correspondence of the key phrase is not in priority.
The search engines understand that “ watches to buy Moscow is cheap ” – the same as “ to buy a watch in Moscow cheaply “. But if you choose the first option, then for Yandex and Google it will be a signal about the manipulation of the issue.
4. Poorly structured text
Texts of sheets are difficult to read. Help users familiarize themselves with the content – break the text into small paragraphs, use sub-headings h2-h3, lists, table of contents, anchors for navigation, blocks “Important”, “Note”, etc.
Approximately so the searcher sees poorly structured articles
Search engines distinguish convenient, formatted texts from “sheets” and rank them higher. In addition, users give priority to such articles, which improves the behavioral metrics on the site.
5. Insufficient (or excess) volume
Do not write for the sake of volume – write for the sake of content. When choosing a volume, follow the principle of expediency. For example, it is unlikely that the text of 300 characters on the main page can convey the essence of the company’s activities, and the user will have many questions.
The lack of information disappoints users
On the other hand, if you place on the main tract for 10 000 characters, few will read it to the end. How to calculate the required volume? Focus on the sites of successful competitors who are at your request in the TOP 10. Do not copy their texts – look at the implementation and adopt the approach.
6. Lots of water
Text for the sake of text is a very common mistake. Articles about “ masters of their case “, “ professional professionals “, “ high quality ” and “ affordable prices ” literally seized the Internet. They are called “sellers”. In fact, this is verbal spam.
Write so that each phrase bears benefit for the target audience, gives answers to their questions, takes into account their interests. Avoid common hackneyed phrases, cliches, clericalism, try to explain the essence of your activity, without formalism.
Summing up the results
Texts should be created primarily for users, and not for search robots – at the forefront is the content and useful component. Yes, the keywords still matter and should be used in the text, but not in the way optimizers of the early 2000s used to. If you want to get texts that do not violate the rules of the search engines and will be useful to visitors, pay attention to the module “Filling the site” from SeoPult. In just 200 rubles per 1000 characters you will receive quality unique content for the site. In addition, you can order the layout of texts and the filling of the site on a regular basis.